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Engine Pro Sprints On Dirt presented by ARP is pleased to announce that long-time sponsor partner Lane Automotive and new sponsor partner MSD Ignition have joined together as the Engine Pro Sprints On Dirt presented by ARP Fast Master Award sponsors in 2017.

When Engine Pro Sprints On Dirt presented by ARP decided to pay heat races winners last season, Lane Automotive jumped right in as a heat race sponsor.  Now, with SOD’s 2017 race programs to include qualifying at most races, Lane Automotive and MSD Ignition have teamed up to sponsor the Fast Master Award that will award cash to each heat group fast qualifier.


Founded in 1964 by George Lane, Lane Automotive has become a speed equipment industry phenomenon, and is now comprised of four separate divisions including Motor State Distributing, Allstar Performance, Lane Collectables, and the Lane Automotive Showroom.  Known the world over as a premier supplier of performance parts and accessories for racers, hot rodders, truck and off-road enthusiasts, the company serves customers around the world from its ultra-modern 275,000-square-foot distribution center and office complex located in Watervliet, Michigan.  Visit www.laneautomotive.com to learn all about Lane Automotive.

MSD was founded in 1970 and is one of the most recognized industry names in ignition system products, EFI products and high performance parts. The company designs, develops, tests and assembles its entire line of ignition boxes, crank triggers, distributors, EFI systems, transmission controllers, spark plugs, coils, spark plug wires, and other performance parts from its headquarters in El Paso, Texas, where it encompasses over 150,000 square feet and employees over 400 employees.  Meet SOD’s newest sponsor partner at www.msdperformance.com.

The Allstar Performance division of Lane Automotive is also returning as an Engine Pro Sprints On Dirt presented by ARP sponsor partner in 2017.  Allstar will award the second place finisher in the Engler Machine and Tool heat race a $100 product certificate.

Allstar Performance is dedicated to making race car or hot rod construction quicker, easier and less expensive. The Allstar Performance line of hot rod hardware has its own colorful catalog.  The Allstar line is an outstanding collection of parts and accessories designed to work well and save the car builder money. Many popular Allstar parts are “one-off” designs, not to be found anywhere else that are capably manufactured by skilled craftsmen, many of whom are racers themselves.  Visit Allstar at www.allstarperformance.com.

To learn more about Engine Pro, go to www.enginepro.com.  For more information about ARP, go to www.arp-bolts.com.  Follow SOD at www.sprintsondirt.com and on Facebook at www.facebook.com/sprintsondirt.

Engine Pro Sprints On Dirt presented by ARP is brought to you in 2017 by many important sponsor partners including: Engine Pro (Title Sponsor), ARP (Title Sponsor), Hoosier Racing Tire (Official SOD Tire), MAHLE/Clevite (Beyond Limits Challenge Sponsor), Driven Racing Oil (Battlegrounds Bash Sponsor), King Engine Bearings (King of Michigan Sponsor), Lane Automotive/MSD Ignition (Fast Masters Sponsor), Engler Machine & Tool (Primary Heat Race Sponsor), COMP Cams (Primary Heat Race Sponsor), RockAuto.com (Primary Heat Race Sponsor), The Perfit Corporation (Lucky Dog Sponsor), KSE Racing Products, and XYZ Machining.  In addition, SOD contingency sponsors include: Allstar Performance, ATL Racing Fuel Cells, BR Motorsports, Diversified Machine Inc. (DMI), K2W Precision/Keizer Aluminum Wheels, King Racing Products, Kistler Racing Products, Maxim Racing, Motor City Racing Promotions, Racing Optics, Rod End Supply, Schoenfeld Headers, Simpson Racing Products, Walker Performance Filtration.

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Motor City Racing Promotions (MCRP), based in Rochester Hills, Michigan, continues to expand its’ reach throughout the Great Lakes region of the United States.  MCRP provided motorsports officiating services for the Engine Pro Sprints on Dirt presented by ARP, teaming up with long-time SOD event manager Pat Holzinger and chief pit official Roger Holzinger in 2016, and that won’t change for the upcoming 2017 campaign.

New for the 2017 season between MCRP and SOD will be the expansion of the Media Relations Department headed by MCRP’s Chief Communications Coordinator, Matt Prieur, beginning with the second and third races of the upcoming season on Friday, May 19th at Hartford Speedway in Hartford, Michigan, for the first King Engine Bearings King of Michigan race. Then on Saturday, May 20th at Baer Field Motorsports Park in Fort Wayne, Indiana, for the MAHLE/Clevite Beyond Limits Challenge Race #1. The Columbus, Ohio, resident will oversee aspects of Media Relations while also serving as the new Voice of SOD for over half of the scheduled events in 2017.

“We’ve worked diligently over the off season, continuing to improve upon our officiating program for SOD and we are very excited to announce this media relations expansion project” stated MCRP President, Scott Menlen. “Some of our primary goals with this project are to enhance the fan experience at SOD events and increase the amount of social media coverage of the events benefitting fans both at the event and those who cannot attend” Menlen added.

“Looking forward to working with SOD as well as all of the great teams within the SOD organization.” added Prieur, “I remember as a kid watching John (Naida) race his #9 at Auto City (Speedway in Clio, Michigan), back when it was dirt (track was paved in May 1986) and became a huge fan. Now I get to work side by side with him for most of the shows in 2017. Really excited and can’t wait for May 19-20th to get here.”

The 2017 season for SOD begins on Saturday, April 29th at Crystal Motor Speedway in Crystal, Michigan. For more information about the Engine Pro Sprints on Dirt presented by ARP, please visit: www.sprintsondirt.com.  You can also follow the series on Facebook at: facebook.com/sprintsondirt .  For Twitter, head over to: @SprintsOnDirt .  To learn more about Engine Pro, go to www.enginepro.com.  For more information about ARP, go to www.arp-bolts.com.

MCRP also provides motorsports officiating services for the American Ethanol Late Model Tour, American Ethanol Modified Tour presented by Allstar Performance and the flagship series, the Midwest Indoor Racing Series, To learn more about Motor City Racing Promotions, go to the MCRP website at: www.motorcityracing.co or the Facebook Fan Page for MCRP at: facebook.com/motorcityracingpromotions.  You can also follow MCRP on Twitter at: @MCRP_Racing

Engine Pro Sprints On Dirt presented by ARP is brought to you in 2017 by many important sponsor partners including: Engine Pro (Title Sponsor), ARP (Title Sponsor), Hoosier Racing Tire (Official SOD Tire), MAHLE/Clevite (Beyond Limits Challenge Sponsor), Driven Racing Oil (Battlegrounds Bash Sponsor), King Engine Bearings (King of Michigan Sponsor), Lane Automotive and MSD Ignition (Fast Masters Sponsor), Engler Machine & Tool (Primary Heat Race Sponsor), COMP Cams (Primary Heat Race Sponsor), RockAuto.com (Primary Heat Race Sponsor), The Perfit Corporation (Lucky Dog Sponsor), KSE Racing Products, and XYZ Machining.  In addition, SOD contingency sponsors include: Allstar Performance, ATL Racing Fuel Cells, BR Motorsports, Diversified Machine Inc. (DMI), K2W Precision/Keizer Aluminum Wheels, King Racing Products, Kistler Racing Products, Maxim Racing, Motor City Racing Promotions, Racing Optics, Rod End Supply, Schoenfeld Headers, Seals-It, Simpson Racing Products, Walker Performance Filtration.

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The 2017 Engine Pro Sprints On Dirt presented by ARP driver membership form can be downloaded by clicking the Competitor Info tab above, then selecting the form from the list of documents.  Once downloaded, the pdf form can be filled out on a computer or printed and filled out by hand.  A W9 (Request for Taxpayer Identification Number and Certification) form is included in the membership form.

Sprints On Dirt members who meet compensation eligibility requirements are eligible for:

iiiiiiiiiiiii• Bonuses and awards throughout the season,
iiiiiiiiiiiii• Year-end point fund payouts,
iiiiiiiiiiiii• SOD Series Rookie of the Year,
iiiiiiiiiiiii• SOD Sprint Car Rookie of the Year,
iiiiiiiiiiiii• All banquet payouts & awards.

The 2017 Sprints On Dirt Rule Book, 2017 SOD Sponsorship Awards Requirements, and other documents are also available under the Competitor Info tab.

The driver membership fee is $100. Please make your check payable to Sprints On Dirt.

Mail completed pages 1 and 2, your W-9, and check to:
iiiiiiiiiiiiiPat Holzinger
iiiiiiiiiiiii15185 Groesbeck Street
iiiiiiiiiiiiiGrand Haven, MI 49417

You can also email completed pages 1 and 2 with your W-9 to: director@sprintsondirt.com.  Signature and payment will be due at first race.

Questions? Call Pat @ 616-402-0557

To learn more about Engine Pro, go to www.enginepro.com.  For more information about ARP, go to www.arp-bolts.com.  Follow SOD on Facebook at www.facebook.com/sprintsondirt.

Engine Pro Sprints On Dirt presented by ARP is brought to you in 2017 by many important sponsor partners including: Engine Pro (Title Sponsor), ARP (Title Sponsor), Hoosier Racing Tire (Official SOD Tire), MAHLE/Clevite (Beyond Limits Challenge Sponsor), Driven Racing Oil (Battlegrounds Bash Sponsor), King Engine Bearings (King of Michigan Sponsor), The Perfit Corporation (Lucky Dog Sponsor), Engler Machine & Tool (Primary Heat Race Sponsor), COMP Cams (Primary Heat Race Sponsor), RockAuto.com (Primary Heat Race Sponsor), KSE Racing Products, and XYZ Machining.  In addition, SOD contingency sponsors include: ATL Racing Fuel Cells, BR Motorsports, Diversified Machine Inc. (DMI), K2W Precision/Keizer Aluminum Wheels, King Racing Products, Kistler Racing Products, Maxim Racing, Motor City Racing Promotions, Racing Optics, Rod End Supply, Schoenfeld Headers, Seals-It, Simpson Racing Products, Walker Performance Filtration.

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Engine Pro Sprints On Dirt presented by ARP is honored that so many sponsor partners are joining us for 2017. There could be a problem though, just ask the SOD racers that have to put all the decals on their cars! It has resulted in somewhat of a challenge, so SOD has met the issue head on.

SOD has created sponsor panels that will allow its racers to install as few as 7 decals instead of over 60! There will be a panel for primary sponsors and one for secondary sponsors. The SOD decal will continue to be an individual decal as well as the Perfit Lucky Dog nose wing decal. A few decals for each sponsor partner will still be available on a limited basis; decals for sponsor partners that join us after panel production will need to be supplied individually also.

A sample of the primary sponsor panel is shown below.  It will be approximately 15” wide by 20” high.

Here is a sample of the secondary sponsor panel. It will be approximately 36” wide by 6” high.

The panels will be available with either a black or white background; a few other standard colors may be available upon request. Logos will be placed in such a way to make it easy to cut the panels into sections if needed.

Note that the examples above are for illustration purposes only and not complete. The panels are not available yet since some new sponsorships have not been finalized.

Engine Pro Sprints On Dirt presented by ARP is brought to you in 2017 by many important sponsor partners including: Engine Pro (Title Sponsor), ARP (Title Sponsor), Hoosier Racing Tire (Official SOD Tire), MAHLE/Clevite (Beyond Limits Challenge Sponsor), Driven Racing Oil (Battlegrounds Bash Sponsor), King Engine Bearings (King of Michigan Sponsor), Engler Machine & Tool (Primary Heat Race Sponsor), COMP Cams (Primary Heat Race Sponsor), RockAuto.com (Primary Heat Race Sponsor), Lane Automotive, KSE Racing Products, and XYZ Machining.  In addition, SOD contingency sponsors include: Allstar Performance, ATL Racing Fuel Cells, BR Motorsports, Diversified Machine Inc. (DMI), Hepfner Racing Products, K2W Precision/Keizer Aluminum Wheels, King Racing Products, Kistler Racing Products, License 2 Play, Maxim Racing, Motor City Racing Promotions, Racing Optics, Rod End Supply, Schoenfeld Headers, Simpson Racing Products, Walker Performance Filtration.Sprints On Dirt Sponsor Panels to Make Life Easier

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Putting an exclamation point on the success of the Engine Pro Sprint On Dirt presented by ARP “beyond limits” format, Hoosier Racing Tire has extended its tire agreement with SOD through the 2019 season.  The new agreement ensures competitors that they will see no changes in the spec tires for the next three years.

Terry Young, General Manager of Hoosier Tire Midwest, said: “We are pleased to announce our extension of our agreement with Sprints on Dirt for the next several years.  Under the leadership of John , the series will see viable growth and continue to improve each season. It has been a pleasure working with John and his group and we are excited to continue to build on that relationship.”

Through the initial shock of the “beyond limits” format introduction prior to the 2016 SOD season, Hoosier staunchly supported the move, providing spec tires that exceeded all expectations.  Hoosier Racing Tire produced tires that cost SOD competitors less than most sprint car tires while providing a level of performance that produced a record low number of spins per green flag laps for the entire season.  More competitive, side-by-side racing, and seven different winners in ten races were also highlights of the season.

Engine Pro Sprint On Dirt presented by ARP President John Naida stated that “SOD’s ‘beyond limits’ format would not have been possible without the ongoing support of Hoosier Racing Tire and Hoosier Tire Midwest; their support has been tremendous.  Thanks to Hoosier, SOD competitors can now build on the knowledge they have attained through a full season on the spec tires. They can look forward to three years of racing without any changes to their tire program.”

Terry Young (Hoosier Tire Midwest – Springfield, IL) administers the agreement and coordinates Hoosier’s efforts.  Neil Cowman (Hoosier Racing Tire – Lakeville, IN) directs the manufacture and production scheduling of the spec tires.  Craig Cowan (Hoosier Tire Midwest – Plymouth, IN) ensures that the tires are distributed to SOD quickly and efficiently.

Hoosier Tire Midwest, Inc., is the largest distributor of racing tires for Hoosier Racing Tire. Their corporate office is located in Springfield, Illinois and they have stores located in Springfield, Brownsburg, Indiana and Plymouth, Indiana. Further information about Hoosier Tire Midwest can be found at www.racetires.com. Information about Hoosier Racing Tire is at www.hoosiertire.com.

To learn more about Engine Pro, go to www.enginepro.com.  For more information about ARP, go to www.arp-bolts.com.  Follow SOD at www.sprintsondirt.com and on Facebook at www.facebook.com/sprintsondirt.

Engine Pro Sprints On Dirt presented by ARP is brought to you in 2017 by many important sponsor partners including: Engine Pro (Title Sponsor), ARP (Title Sponsor), Hoosier Racing Tire (Official SOD Tire), MAHLE/Clevite (Beyond Limits Challenge Sponsor), Driven Racing Oil (Battlegrounds Bash Sponsor), King Engine Bearings (King of Michigan Sponsor), Engler Machine & Tool (Primary Heat Race Sponsor), COMP Cams (Primary Heat Race Sponsor), RockAuto.com (Primary Heat Race Sponsor), Lane Automotive, KSE Racing Products, and XYZ Machining.  In addition, SOD contingency sponsors include: Allstar Performance, ATL Racing Fuel Cells, BR Motorsports, Diversified Machine Inc. (DMI), Hepfner Racing Products, K2W Precision/Keizer Aluminum Wheels, King Racing Products, Kistler Racing Products, License 2 Play, Maxim Racing, Motor City Racing Promotions, Racing Optics, Rod End Supply, Schoenfeld Headers, Simpson Racing Products, Walker Performance Filtration.

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